Why APEX RAD? For example, why not LAMP?

Oracle APEX is a fantastic web-dev tool because:

• Everyone wants their apps to run in a browser, even if the app isn’t exposed to the internet (i.e. it’s used within/on a company network). Well, APEX provides an easy way to get started and build simple web-based applications. You do not need to learn Php, HTML, Javascript, etc.
• Applications without data are not very useful. APEX provides easy access to the one of the most popular databases in the world, Oracle.
• The Oracle RAD stack is an inclusive technology stack based on three core components: Oracle REST Data Services (ORDS), Oracle APEX, and Oracle Database.  This stack provides all the necessary components to develop and deploy world-class, powerful, beautiful, and scalable apps. There are no other moving parts of additional components required.